As previously reported, People for the Ethical Treatment of Animals (PETA) is launching a pornographic website in hopes to promote the message of animal rights and to promote Veganism. However, critics are now saying that the use of a porn site in order to advertise the organization’s passion will cause an uproar with mainstream society.
Lindsay Rajt—PETA’s spokesperson told the Associated Press on Tuesday that the non-profit organization has made contacts with the ICM Registry in order to move forward with a Peta.xxx website that will combine “tantalizing” photographs and racy videos, which will later lead to messages of animal cruelty, with a focal point on the disturbing aspects of slaughterhouses.
In a society where “sex sells,” Rajt told Associated Press that the .xxx domain will hopefully reach a more vast audience that will lead to more involvement with helping tortured animals, with the earliest launch date set for November. As of press time, there is no word if the website will have a charge a fee in order to view, like so many prominent adult sites. There is also no mention in how hardcore these racy photographs and videos will be, yet there will be a device on PETA’s end that will track whether viewers are only viewing the XXX images, rather than the message that goes along with the site.
“I think the bottom line is we live a in a 24-hour news cycle where over the years we’ve found our racier actions are kind of a fast track way to get people to stand up and pay attention about the plight of animals,” she told Associated Press.
On other hand, critics have since shunned PETA’s pornographic website saying, “By resorting to pornography, PETA is alienating itself from a large swath of the population that might otherwise be sympathetic to its cause.”
One such critic is Robert Peters—General Counsel for the New York based anti pornography group, Morality in Media. Roberts tells Associated Press that, “”I just don’t want to understand why they want to offend people who would potentially support at least part of their cause. There have got to be other ways to draw attention to their cause.Metaphorically speaking, they’re getting in bed with hardcore pornographers to prevent cruelty to animals. That borders on insanity.”
J. Justin Wilson feels neutral to both PETA’s plans and Roberts’s comment. Wilson, a senior research analyst for the food industry backed Center for Consumer Freedom notes that although PETA spreads a positive, and caring message pertaining to animal cruelty, the organization sometimes goes about it in a negative light, making it difficult for mainstream society to listen to their message, and this XXX site will make it even more challenging for people to want to understand PETA’s do-good notions.
They don’t seem to be changing the debate anymore, I think in large part because people are writing them off as whack jobs,” Wilson says. “This is one more example of them being their own worst enemy. If they’re trying to win the hearts and minds of people considering being vegetarians, this is probably the wrong way to do it.”
As of press time, Rajt had no comment, and the peta.xxx website is still set to launch this fall.